Brand the Author (Not The Book)
Be the Boss of Your Author Business! If you want to write books and publish long-term, you need a written author brand to connect with your target readers that is unique, authentic, and consistent (which helps simplify). This is the only author branding workbook—written by an author AND branding professional—that uses proven steps to guide you through building your own written plan. It includes tips on how authors earn money, why managing your own brand is empowering, and helps set realistic goals for managing time, tasks, and platform tools. A must-have resource for both indie- and traditionally-published authors. Read more…
Now Available in Ebook & Print
BRAND THE AUTHOR (NOT THE BOOK): A Workbook for Writing & Launching Your Own Author Brand Plan
If you want to write books and publish long-term, you need a written author brand to connect with your target readers. This is the only author branding workbook that uses proven steps to guide you through building your author brand.
“Humorous and chock full of insightful tips on how to brand the author and not the book, this is a must-read for veteran authors and those who are just starting the journey to building a personal brand. Great advice from an author and an expert in the field of marketing and branding. You will find your copy dogeared, underlined, and flagged. It will be mandatory reading for all new clients.”
— Lisa Hagan, Literary Agent
Also available in paperback in Canada and other countries.
More About Brand the Author (Not The Book)
This easy-to-follow (and often fun) step-by-step workbook—developed by an author and branding professional—will help you structure your own written author brand plan.
Brand the Author (Not The Book) will guide you through steps to:
- Structure realistic hours for writing versus marketing
- Craft your particular author message
- Outline how to connect with your targeted readers
- Select your author platform tools (digital, social media, and more)
- Prioritize a plan to build your author platform tools
- Establish standards for your author logo, graphics, and materials
- Create a brand that is unique, consistent, and authentic
At the end of this comprehensive yet simple guide, you will have a strategic written author brand plan.
Whether you’re about to launch a debut novel, or you have a dozen published books, this workbook will help you stand strong and say…
I am the Boss of my Author Business!
PLUS: You’ll also learn:
- Why branding the author (not the book) will help sell more books
- Who handles marketing for authors in order to grow your career
- Why becoming an Author Entrepreneur will help you feel empowered
- Publishing-related marketing and branding terms to make marketing easier
- How and where authors make money… so you can earn more and do less