What is Author Marketing & Brand Coaching
My new book, Brand the Author (Not the Book), provides a wealth of education on marketing and branding for authors and writers, answering many fundamental questions—while providing some empowering inspiration to become the boss of your author business.
But suppose you have more specific or advanced questions regarding author marketing and brands, such as how you might reach a particular audience if you have two books, or which social platforms are best for your genre. In that case, I offer one-on-one author coaching for authors and writers.
How Does My Author Brand Coaching Work?
One-on-one, 60 minute calls via Zoom. $150/hr. A single session gets us very far! I have no long-term packages or subscriptions to keep track of, and the below three steps allow us to make our call very specialized to your particular situation.
First, authors requesting coaching will need to have read my Brand the Author book. This comprehensive workbook covers the basics, so you won’t pay for learning the fundamentals in that hour. (The coil-bound workbook is about the price of a nice lunch.)
Second, schedule your appointment with me.
Third, send me three to five specific questions/concerns a day or two before our call, along with links to any of your books plus your existing author brand materials or website.
During our hour we can work together, diving deeper to:
- Refine your author messaging
- Narrow or expand your target audience
- Establish stronger reader connections
- Streamline marketing and brand tasks
- Choose and discuss building platform tools
- Manage marketing beyond social media
- Introduce new books to an existing brand
- Other brand/marketing topics unique to you
Why Choose Me for Coaching
I am an author, like you! I’ve also worked as a branding professional for over 25 years. As a professional designer, I’ve worked to create easy-to-understand author branding strategies that empower authors to connect with their readership to become loyal fans. Some of my favorite clients have been authors and writers, from novelists to nonfiction, and traditionally-published best-selling authors to successful self-published authors. My clients have included Bradley Harper, Leah Weiss, Edward Lengel, E. Carson Williams, and more! Visit my Behance Portfolio for case studies. For those who want help building all those platform tools (websites, newsletter, business cards, etc.) check out my Author Branding services.