Business & Corporate Branding Services

Whether you’re an organization, nonprofit, or a long-established company, with my corporate branding services all my clients will receive three outcomes. You’ll learn even more about your own company, we’ll keep it affordable, and the brand development will impact your business positively—in spirit, engagement, and sustainability.

Is Your Corporate Brand Unique? Authentic? And Consistent?

Many people mistakenly equate a corporate brand with visual identification such as a logo. Beautiful design is all well and good, but where and how your ideal audience connects with you is far more important for every client. It’s also very different for every client. There is no one brand fits all solution.

Which is why reaching out to a professional corporate branding service to create an intentional and purposeful business identity for your particular company or nonprofit is crucial, regardless of business size.

Proper brand development looks at the company’s story, mission, vision, values, culture, products, and personality and works to create a unified corporate image and message used consistently throughout the organization. Logically planning projects can prevent ideas and costs from spiraling out of control. It removes the subjective “do we like blue?” and inserts the objective “What makes us better?” Analyzing how your ideal audience finds you, what your competition is like, and what makes you incredibly unique begins with one thing. A conversation. I am very, very curious, so I ask a lot questions first.

My Professional Corporate Branding Strategy Experience

My clients consistently see a 25-70% increase in audience growth when they embrace my branding strategies. I’ve been in branding and marketing for nearly three decades, and had a solo studio for almost two (formerly 224Design, now branded under my own name).

I’ve delivered award-winning and strategic branding services to a wide variety of businesses—start-ups, small-to-medium businesses and corporations, government agencies, non-profits, artists, and authors. With more more than two decades in advertising and brand design, this includes building digital and print marketing materials—from websites to billboards. I am also a skilled copywriter and author, having recently published a book on author branding as well as two works of fiction and a travel essay.

When I develop business branding, clients work directly with me and only pay for additional hands when they’re needed for specific tasks. My virtual team of freelancers has worked with me, in some cases for more than two dozen years. Work is built swiftly, seamlessly, and without the expensive overhead of the big agencies. Fewer dollars. Swifter results. And quite frankly more fun.

Corporate Branding Examples

I’ve created successful brands for businesses, government agencies, artists, and authors and would love the opportunity to create effective corporate brand designs for your business. Visit my Brand and Case Study Portfolio Site to see examples of brand development and marketing success stories.

View Case Studies in My Brand Portfolio

Let’s chat about a brand analysis for you

What to Expect When Creating a Brand with Me 

You are guaranteed a thoughtfully scoped and carefully defined branding process when you choose to work with me. This will prevent costly mission creep and keep us on schedule. While both the client and essence of branding differ with every client, the process is the same. Regardless of industry, I get to know my clients, their objectives, and their audiences. I will also conduct a competitive analysis to uncover straightforward differentiation tactics. Once my research is complete we develop a written plan that includes the materials best suited to support your initiatives—it includes:

  • Brand Analysis and Recommendations
  • Brand Positioning
  • Marketing Plan
  • Building Brand Materials & Platform Tools (which may include: Logo, Tagline, Website Design, Printed Collateral, Social Media Platforms Guidelines, Newsletter, Ads)

Is Corporate Branding Right for Your Business?

Whether you’re launching a start-up, have a small-to-medium business, or you’re a large corporation or nonprofit, you are already building a brand for your business.

But is it unique? Authentic? Consistent? Is it perception or intentional? Have you been managing marketing on a schedule, or have Willy & Nilly been at the helm?

Enlisting the help of a corporate branding service helps differentiate your business and conveys messages that will help shape customers’ perceptions about your business and its solutions, including:

  • Differentiate your business from the competition
  • Give you credibility 
  • Improve customer trust and loyalty
  • Hire and attract talent
  • Present the business consistently in all marketing such as social media channels, websites, and more
  • Make it easier to expand and introduce new products or services

Build Your Business Brand 

An effective corporate or nonprofit brand strategy ensures the materials you need most will be strategic—which means they will work the hardest to help you achieve your business goals. More importantly, your brand will be more effective and it will be more unique to, well… you. The first step is to reach out…

Let’s chat about your brand, goals, and woes