author branding

Writing Time for Authors is Found Using Math

If you’re an author, you need writing time. There are gobs of blogs out there loaded with advice about how to squeeze it in. Most of this advice is word-based. Get up earlier and join the #5AMWritingClub! Keep a notebook in your car! Write on weekends or week nights! Set word minimums! Set maximums! Set times! Set days… Geez willikers! Enough already.

What writers need to sort out their writing time, in order to manage writing and business hours, is simple. It’s just math. Plain ol’ simple math.

Why Math Matters to Authors Seeking Writing Time

I can hear you groaning. You didn’t become an author to do math! However, today’s authors have two time-hungry tasks. Writing and Business. Consequently, doing a little number-crunching now to determine how and if you can swing those hours can save you gobs of time and heartache later.

First, the writing time. In order to finish writing a book, or to write the next one, you need good, solid, butt-in-chair time. You need writing hours, not mere minutes, for words to get on pages.

Secondly, for each book completed you need business hours. Those hours are mostly devoted to marketing—newsletters, websites, talks, and more. You know, the things that actually tell readers about books, so you can sell books, so you can write more. Managing those requires a plan, and time to devote to it (read how Elizabeth Carson Williams learned about this author planning business).

As a result of the two tasks required, you need see how much time you really have to devote to writing and business. And that begins with finding out just how open or jammed-packed your life really is.

Examining Your Current Life Hours to find Writing Time

There are 168 hours in a week. Eight hours each day are recommended for sleeping (not sleeping impacts creativity, and that’s a whole other article). That leaves you 112 waking hours for all things required of your current life. Family? Job? Eating? Gardening? Groceries?

It doesn’t matter if you’re pursuing writing as a second career or as a career change, it is time for an honest examination of your life NOW to sort out how writing and marketing/business tasks will fit into that 112. Here’s a simple chart. Fill it in, and add it up to see what’s available.

Writing Time: Author Life Hours Chart Karen A Chase

If your TOTAL HOURS was zero (or less than)

Oh boy. Your life seems like it’s already squeezed so tight! So, perhaps this isn’t the best time for you to take on a huge project (which a book absolutely is). Better to know this now than tax yourself, or your family, even more. However, even if you have 112+ life hours now, it doesn’t mean giving up the dream of writing. It means you have two choices:
1) Adjust your life to make room for writing (even if it’s for the joy of it and not publishing)
2) Delay writing the book/novel/story until you have more time

If your TOTAL HOURS allow for some writing & business hours

Perhaps this little bit of math enabled you to determine your available hours. Perhaps you’re retired, and you know thirty hours are wide open to you. If it’s just three hours, it will absolutely take you longer to write and publish a book, or you may want to also adjust your life to gain more writing time. Whether it’s a little or a lot of hours, your next equation is to divide (oh no, more math) writing hours and business hours.

How to Divide time between Writing Time and Business Hours

This chart of writing versus business hours will help you determine how to divide those hours based on where you are in the publishing process—from no book, to book launch, to in between launches (maintenance).

Writing Time: Author Business vs Writing Hours Karen A Chase

What do you instantly notice? That’s right, at no time are you only writing. Why? Readers need to hear about your book! And they need to hear about it from you, not just your publisher (if you have one they’ll only do so much). As your publishing date comes around, the marketing simply needs more of your attention.

An Example of the Author’s Math

If your head is swimming from all the above, let’s go through an example. Let’s say your life commitments are 108 hours:

  • 112–108 = 4 hours/week for writing and business tasks

What this means for each week is:

  • No book yet or between publications = 3 hours writing, 1 hour business
  • Pre & Post-launch = 1 hour writing, 3 hours business
  • Launch Month = 0 writing, 4 hours business

It’s up to you to decide when you will spend those hours. At lunch? Evenings? Tuesdays at 5AM? Regardless, consistency usually helps authors stay on track. Define the days and times, and always separate the writing from the business hours. Your creativity needs space away from to-do lists (which is all marketing really is, but that’s also another article).

 

A Final Word on Using Author Math to find Writing Time

No matter how it adds up, being honest now—about your life and the realities of publishing today—can equal less stress. The math can help you get a handle on your time commitments, and help you recognize how (or if) writing can fit with your reality. Okay, that’s enough math today. A+ to you for hanging in through this whole article… it’s time (for those who have it) to become the BOSS of your author business.

……..
This article originally ran in the members-only newsletter for James River Writers, a literary community supporting and inspiring authors through monthly Writing Shows, an annual writing conference every October, and more. Join JRW today! For a deeper dive on the above topic, and managing the business of being an author, pick up my latest Brand the Author (Not the Book): A Workbook for Writing & Launching your Own Author Brand Plan.

Posted in Blog | Comments Off on Writing Time for Authors is Found Using Math

Brand the Author (Not the Book) Giveaway

Yes, I said, “giveaway.” In honor of the upcoming launch of my 4th book, Brand the Author (Not the Book), I’m giving away 24 copies of my author branding workbook coupled with the incredible Kris Spisak’s The Novel Editing Workbook.

Brand the Author
Enter for a chance to be one of 24 lucky winners by May 12th.

Talk about a wonderful pairing! If you want to write books and publish long-term, these two author workbooks will help you succeed. I promise!

The Novel Editing Workbook, a guidebook for both traditionally or indie-published writers, teaches the art of self-editing to help authors take their work-in-progress to the next level. It is the perfect complement to Brand the Author (Not the Book), which I wrote to guide you step-by-step through the process of structuring your own written author brand plan.

Sounds too good to be true? Not at all! Twenty-four winners will receive one of each book. And ONE of those lucky winners will receive both books PLUS a box of author-related goodies (it will absolutely include chocolate).

Be the Boss of Your Author business with The Novel Editing Workbook and Brand the Author (not the Book). Click here to get all the details about how to enter to win. Note: If you are a current subscriber to my newsletter, you will need to enter your email address again.

Good luck! Write on!

Posted in Blog | Comments Off on Brand the Author (Not the Book) Giveaway

Guest Post: Elisabeth Carson-Williams on why Branding is for ALL Authors

Is it ever too early to worry about branding yourself as a writer or author? Elisabeth Carson-Williams, teacher turned young adult historical novelist, joins us to share her thoughts on when author branding should begin and what surprising benefits it has brought in her writing career.


Branding is for ALL Authors

Branding. That’s one of those trendy, millennial concepts, right? TikTok-ers and viral video moguls and influencers use this. I don’t need to brand. I’m a writer. Once I get an agent/publisher/book deal, someone will handle this for me. Wrong!

If you’re an author, you need branding.

At the 2019 Historical Novel Society Conference, my eyes were opened to the necessity of branding. I attended Karen Chase’s Masterclass, Brand the Author. Without an agent, book deal, or finished manuscript, I wasn’t sure I would ever use any of the information or resources she shared. It was way too early for me to start any branding, right? Again, wrong!

Who needs branding?

Creative types—writers—who are reliant on the general public for sales. Income.

How does it help sales?

Branding provides a way for readers to find you by making you identifiable.

  • Color schemes
  • Fonts
  • Messaging
  • Images

These elements, done consistently, allow readers to easily find you. Finding readers, whether early in your career or multi-published, is essential to sustaining a writing career and generating income.

Why should I brand?

Do you plan to sell your work to more than just family and friends? Harsh reality check: your creation is just a product, one product among thousands. Products need marketing. And you, dear author, are a business owner…so you do the marketing. Regardless of publishing path, YOU will have to figure out how best to reach readers to generate sales. That takes marketing. Branding is a powerful marketing tool.

But I’m an author…

Like the title of the Masterclass: Brand the Author, you will brand your author-self. To quote Karen, “…your livelihood is tied to the feeling you ignite in your reader.”

You may write in multiple genres. You may write in multiple mediums. But you remain the constant. By branding what makes you unique, your readers will follow that persona, your brand.  

When should I start the branding process?

It’s best started early—the earlier the better, so you can grow your following. You can grow a following once your novel is released, but it will be a stronger following if you grow it before. If you begin after your book is out, you’re already behind on establishing brand trust and those looking for you.

Who will be looking for me? I’m not published yet!

  • Future readers
  • Potential agents
  • Potential publishers

Branding allows you to present as an industry professional. You present as being serious about pursuing a long-term career, not a one-and-done writer. Remember, you are growing a following.

Unintended benefits of branding

Going through the process provided more benefits than I expected. Just a few of the benefits include:

  • Tangible goals for my writing career
  • Streamlined professional life
  • More control over my career

With a clear focus of where I want my career to go, I can easily assess what is working and what is not. Decisions are much easier to reach with a firm understanding of my brand.

I was reluctant, initially, to trust the branding process. Now, having been through it, I cannot imagine trying to launch a book and a brand simultaneously. Achieving the dream of being a writer requires perseverance and patience in growing a readership. Branding provides the roadmap.


Learn more about the fabulous Lis Carson-Williams and check out her smashing new brand (and her book-in-progress) on her website, ECarsonWilliams.com.

I thank Lis for her insights on the importance of author branding. She’s correct! It’s never too early to create a unique, authentic author brand that works for you and connects with your target readers. Authors need to be the boss of their own business, so I’ve created a do-it-yourself branding workbook that takes authors and writers through a step-by-step process of creating sustainable author branding strategies for themselves. It’s available to pre-order from now until May 15th. Learn more here.

Posted in Blog | Comments Off on Guest Post: Elisabeth Carson-Williams on why Branding is for ALL Authors

Introducing my 4th Book! A Branding Workbook for Authors

As many of my readers may know, I’m more than just an author. I’m also a speaker, and for three decades I’ve been a brand designer. I’ve not only worked with corporations and nonprofits for the last eight years, but I have also been helping authors develop brands and marketing materials to reach their unique audiences. (Yes, I’ve been busy. Heavens!)

I realize not every writer can afford one-on-one author branding or marketing services. When I coupled that truth with the sheer number of authors now independent publishing (as of 2018, self-publishing grew greater than 40% of the total book market), it became clear to me that my expertise in branding needed to be distilled into a do-it-yourself author branding workbook. Consequently, I’m happy to announce the launch and pre-order of:

Brand the Author (Not the Book) is a do-it-yourself author branding workbook.
Brand the Author (Not the Book) is a do-it-yourself branding workbook, especially for writers.

The reviews are in!

“Mandatory reading for all new clients—for veteran authors and those who are just starting the journey. Great advice from an expert in the field of marketing and branding. You will find your copy dogeared, underlined, and flagged.”

Lisa Hagan, Literary Agent

What is author branding?

In future blog posts I promise to dive deep into that question. For now, in a nutshell, an author brand is the unique collection of fonts, colors, words, and imagery consistently applied to tools you use to connect with your readers. A brand is authentic and particular to each author, even within genres or topics. (Think how different Danielle Steel is to Sadequa Johnson—both historical novelists.)

Do authors need a brand?

Do you remember the last book you read a book you really loved? Do you remember the author? Chances are you reached out via Instagram, the Internet, or through a local bookseller to connect with the author or to discover other books by that same writer. Whenever a reader engages with any materials from an author, if what they see is consistent and has a unique image and sparks a unique feeling, the person is more likely to remember everything about that experience. Consequently, as we authors publish more books, readers are more likely to come back to us if we have a consistent and authentic brand.

Why is an author branding workbook necessary now?

Publishing has changed. Is changing. Constantly. There are many paths to publishing a book and more ways for readers to find those books. And, as evidenced by the authors I work with and the massive changes in the publishing industry, publishers expect (and in some ways have abandoned) authors to carry the bulk of the reader connection business. We authors are both creating the reader experience (writing) AND managing the marketing.

How does this workbook help authors?

Taking control of your author marketing, not just for one book, but to support your entire career, can be very empowering. This workbook gives practical advice and guidelines about authorship, and the tasks, audiences, and tools required to reach readers. It also provides education and worksheets so authors can build comprehensive yet simplified brand and materials plans for their author brand and books. Along the way, I provide tidbits of information and education supporting each workbook section. When complete, authors will have what most authors don’t: a written plan for their author brand and a prioritized list of the most effective digital, social, and printed materials to produce to support that plan.

Some sample pages are below, and I encourage you to check out the workbook on my website.

Brand the Author (Not the book) workbook page samples

My hope from this workbook is that more authors will be able to stand strong and say:

I am the boss of my Author business!!

Brand the Author (Not the Book) is now available for pre-order in a coil-bound version or on Amazon.

Pre-Order A Coil-Bound Print Copy Direct from Karen

My website is the only place you can order a coil-bound version. If you’re anything like me, you’ll appreciate that the pages lay flat while you write in the workbook. For those who keep all their author business working documents on their computers, an ebook is also available.

Pre-Order the Ebook via Amazon

Sign up for my newsletter, and you’ll receive notifications about giveaways and special events surrounding the launch of Brand the Author (Not the Book). Watch this space for more details about author branding, historical research, and writing tips.

Posted in Blog | Comments Off on Introducing my 4th Book! A Branding Workbook for Authors

© 2024 Karen A. Chase. Collection of data from this website is GDPR compliant, and any information you may have about data collection can be found in our privacy policy.