First Fridays: Bonjour “Paris in Color”

This month’s First Friday artist sticks with the Bonjour Paris theme: Nichole Robertson is another writer, photographer and Parisian-lover. She has a delightful book out called Paris in Color. Yes, Paris is definitely photograph-able. But Nichole takes it to a lovely work of art level by gathering her images together by color.

Before she moved to Paris for a year, she began a site called Little Brown Pen. The name and the site are adorable and it links you to the book, a bit of info about Nichole and the photography collection she dubbed “The Paris Color Project.” After moving to Paris, she would head out with her camera, and when a colorful item grabbed her attention, she’d take photos of that color for the day. As she says in the book, “Nothing sharpens your senses like a new address.”

Upon returning home each night, she’d post the colorful images. Now those images can be found in her book. They can also be found in The Paris Print Shop. It’s a site Nichole and her husband set up to sell the images, postcards and more. And her work has gone on to be featured by Martha Stewart, Real Simple, and The New York Times among others.

Are you green with envy for that little Vespa you saw near the market? Now you can own a collection dedicated to the color. Are your skies gray because you miss Paris terribly. Or perhaps yellow is how you are feeling today. This yellow image is downloadable for your desktop wallpaper from her publisher’s facebook page at Chronicle Books.

Bonjour40 Awards and Anniversary

Ahhh Paris. Can it be? Yes. It was a year ago today that I was looking out my apartment over Paris having just arrived. A year ago, I spent a month of wandering the streets not feeling 40. I met Bandit and Dorothée. I fell in love with Ted again. And that lovely trip became my first published book, Bonjour 40: A Paris Travel Log (40 years. 40 days. 40 seconds.)

A year later, I am thrilled to announce, Bonjour 40 has won three eLit Awards. A silver medal for best travel essay non-fiction book, silver for the book trailer, and a gold medal for best author website. The eLit Awards is a global awards program, focusing on e-book submissions only, and open to all e-publishers.

To celebrate the one year mark, and the new awards, Bonjour 40 will be just 99¢ for the entire month of May on Amazon, Barnes & Noble and iTunes. For those of you who haven’t read it yet, or who would like to share it with others, grab some change from between the couch cushions, and say Bonjour Paris!

Thank you to all of you who read or reviewed the book, found yourselves written into it, or supported the original Bonjour 40 blog. A special thank you to everyone who helped me get the book edited and published, programmed the website and more. These awards aren’t mine, they are ours.

Award Credits:
Book edited by Kristen Weber and April Michelle Davis
Book trailer editing by Steve Hobbs of VPS
Website programming by Niki Sebastino of DesignGeekess, with assistance from Christina Reeser of io studio.

 

This series of three photos captures how Paris feels to me a year later. Antiqued. Magical. Covered with a little dust. These were miniatures I found in the Musée Carvivalet about the history of Paris. Is that me heading to the wine store?

 

Anonymous Quotes

There are two things I don’t understand about anonymous quotes. It’s not the sayings that stump me, but I simply don’t know why it is that they are considered quotes at all. If no one knows who wrote or said them, then aren’t they merely phrases? The other aspect I find curious is why no one claims them. If the words are attributed to no one, why can’t anyone step up and say it was their phrase in the first place. Who would know? There is no “Claim an Anonymous Quote Bureau.” (Go ahead and Google that, I’ll wait…)

Case in point, I was with Ted, my partner and a psychotherapist, when we saw a quote magnet (pictured below). He said, “It’s not unknown. That’s mine! I’ve been using it with patients for more than twenty years.”

Well Ted, I have decided, it’s yours. If no one steps up in the next 24-48 hours to fight it, then finders, keepers. Ted could also claim these as well, as I’m sure they’ve come up:

“All easy problems have already been solved.”
“Be kind to unkind people – they need it the most.”
“Don’t have a battle of wits with an unarmed opponent.”
“Just because your doctor has a name for your condition doesn’t mean he knows what it is.”
“Madness takes its toll. Please have exact change.”

As a writer, I’ll claim these two myself, thank you very much:
“A metaphor is like a simile.”
“Write a wise saying and your name will live forever.”

Do you have a favorite anonymous quote you’d like to claim? Please share.

 

No longer by "unknown," this quote is now by Ted Petrocci.

 

Posted in Blog | Comments Off on Anonymous Quotes

Expanding a Brand

Last week on Compositions, I featured my new Church Hill Association (CHA) and neighborhood brand and website. Today, let’s chat about expanding a brand.

On April 22nd, my neighborhood is hosting a lovely springtime event called the Secret Garden Symphony Tour–visitors can tour private gardens and listen to Richmond Symphony ensembles all over The Hill.  I’ve been helping with the design of materials to support the event. Having just completed the neighborhood brand, I went back to the new CHA brand standards. We have fonts. We have colors. We try to include color photography when possible. So when it came to building the Secret Garden materials, I had only to build an event-specific logo, and then simply apply the graphic standards.

I viewed the  standards not as restrictive, but as a springboard to give me a starting point for the creative for this event. As a result, my probono job was simplified because I wasn’t having to make basic font, color or layout decisions all over again. For Church Hill, the Secret Garden materials look consistent with the CHA website and other collateral, enabling viewers to more easily recognize who we are. They’ll see our brand expanded on our website and now through the collateral for this event collateral: in publications, on banner ads, posters, flyers, tickets, and of course on the CHA site where you can purchase tickets.

As a designer, how do you view brand standards? As a help or a hindrance?

The poster for the event using a percentage of the CHA green, the font Bodoni book, and the CHA logo.

Posted in Blog | Comments Off on Expanding a Brand

Branding a Neighborhood

Building comprehensive brands for organizations is never easy. So imagine doing it pro bono for an entirely volunteer non-profit organization who never had a brand before. Such was the two-year project I recently completed for the Church Hill Association (CHA) with my own neighborhood in Richmond.

The project began with the understanding that a full-blown brand was missing not only for the CHA, but for the neighborhood itself. Church Hill is a very historic, gorgeous neighborhood and we weren’t showing it. It was here that Patrick Henry gave his famous “Liberty or Death” speech in 1775, and Richmond’s first streets appeared. So it felt right to start the brand with the tagline “Where Richmond began.”

From there we developed a brand positioning statement, updated the CHA logo, chose specific colors and fonts, worked with photographers, built communication materials, and most recently completed the website.

Ultimately the main reason for the new website was to give the CHA a place to put all their information–meeting dates, bylaws, programs and events–and ask residents to “Join the CHA.”

The website is now also a major resource for tourists and businesses wanting to come to Church Hill. It provides homeowners with details about caring for historic houses, and provides crucial city and CHA board contacts.

Thank you to Worthington Photography who donated a year’s worth of seasonal images for the gallery, to the volunteer CHA committee who researched and proofed things like crazy, and to Christina Reeser of io studio who programmed the site. You were a gracious and lovely team.

Click to visit the new ChurchHill.org website here.

The Color of Spring

Although Spring has come early this year, I can’t say I’m disappointed. I tire easily of the somber gray and black that seems to saturate my wardrobe and the skies during winter. So bring on spring and all it’s wonderful bloomin’ color.

For designers, spring means that Pantone®, the world-renowned authority on color, is releasing it’s spring color suggestions. While the colors are focused on fashion, they’re also a marvelous tool to help guide graphic designers, product developers and even consumers in their choices. Rather than simply setting a trend, the color guide is more of a reflection of the mood or psychology of society. We’ve been “occupied” under drab tents all winter in a recessed economy, and what the masses are primed and ready for is optimism. So hello “Solar Power” yellow. Spring in “Tangerine Tango” orange. And when all else fails, drown yourself in “Margarita” green. Here is the Pantone Fashion Spring Color Report.

If that’s not enough fun for designers out there, how about this new online tool from Sherwin-Williams. My friend Jennifer (a First Friday artist previously featured on my blog) sent me this link for “Chip It!”  Let’s say you find a photo online that you love? Chip It! and the little program will pull a color palette from from their 1500 paint chips. That’s a handy little tool for picking room paints, but I can think of a multitude of reasons to use it to pick colors for client projects, too.

Spring in my neighborhood in Richmond, and the Chip It! color palette made from it. Ironically, it's mostly grey. I'll have to find Pantone 224 pink trees somewhere.

What’s in a tagline?

Taglines. Over the years I’ve written a few and heard all the rules about writing them. Keep them short. Write about the product’s benefit. No, describe its characteristics. No, sell the product. Don’t include the company name. It should be something you’ll keep forever, right? Uh, not quite.

Is shorter better? “Got Milk?” Perhaps. Although I’ve easily recalled BASF’s tagline, “We don’t make a lot of the products you buy; we make a lot of the products you buy better.”

What to write about? Call for sales: Volkswagen’s “Drivers wanted.” Benefit to consumer: Burger King’s “Have it your way.” Description: Carlsberg brewed “probably the best lager in the world.” I’m hard pressed to find one that did all three.

“Always Coca-Cola” included the product name as does Allstate, so I think you’re in good hands using it in the tagline.

Don’t change it? GE did. They first had “We bring good things to life.” The company and product development changed so much, that now their tagline is, “Imagination at work.”

This month a furniture store in the UK, Sofa King, is also changing their tagline. After nine years of ending their commercials with the same line, the Advertising Standards Authority caught on. “Our prices are Sofa King Low,” has been deemed offensive. (But hilarious.)

Regardless of all the supposed rules, my friend Bill Thomasson gave me the best advice. Make sure they’re available, defendable, memorable, and sustainable. Then just do it.

Instead of a photo this week I’m including a link to this  “Drivers Wanted” VW commercial: “Cornering.” It still makes me laugh.

Which tagline makes you happy when you hear it?

Prompts for Reluctant Writers

I read a quote by Gene Fowler that said, “Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead.”

That’s not writing. It’s writer’s block. That nasty thing is like Beetlejuice: I try not to say it too often or it will show up and it won’t go away. So, how do you get over it? Writing prompts.

I can watch ten minutes of a movie about a writer (Shakespeare In Love) and I too pick up the pen. Sometimes I read back over what I wrote the day before until I have to continue the story I’ve begun. Inspirational quotes help.  “I will write my way into another life,” by Ann Patchette is among my favorites.

Christina Reeser, the programmer featured previously here on Compositions, gave me another great idea. She calls herself a “reluctant writer.” Her daughter is encouraging her wordsmithing. Each night she tells Christina to write only one sentence. Who made her happy? What sucked about the day? A quote she heard. Something. Anything. One simple sentence. It doesn’t feel like writing and it’s not overwhelming. It’s a brilliant idea.

To exorcize that writing demon, try writing just one sentence and go from there. One sentence prompts the thinking. One sentence leads to another. Christina may be a reluctant writer, but in a year she’ll have 365 sentences. For novelists, that’s a heck of a great beginning to a full manuscript.

 

Based upon George Clymer, the man who signed both the Declaration of Independence and the Constitution, the photo of this statue in Philadelphia helps inspire me–especially in writing my historical fiction novel about the Declaration.
Although this statue from Jardin du Luxembourg in Paris is of a Greek actor, it still makes me feel like writing. - Photos by Karen A. Chase

 

 

 

Fun with Barbie

This week both Barbie and I had a birthday. The ultimate blond is 53. I’m thankfully, a little younger. Without going too much into her unrealistic proportions, and her on-again, off-again relationships with Ken and GI Joe, I was stunned to discover I actually have a few things in common with miss size-zero.

• Barbie has changed careers as often as I’ve changed jobs and clients
• Her hair has been whacked, curled, primped, fried and dyed about as often as mine
• When she left Ken, he kept the house, she got the car. (Untrusted “news” source)
• We both bought a bad outfit in the mid-80s based on Moonlighting (see images below)
• At our age, we both have nice legs
• Pink (224) is our thing

Things we don’t have in common? Mattel’s marketing budget, blonde hair,  boobs, and the ability to change nationalities.

I bring up Barbie, because More magazine–a publication for aging women–put together a fabulous birthday photo montage of “Barbie’s Careers Through the Years.” Hilarious, right? More magazine featuring Barbie who never ages! Despite that, the photos are a lovely time-waster for a Friday, and while looking at them I did indeed learn a few things:

• Our children are playing with dolls based upon what women are currently “known for.” (’59 she was a fashion model, ’85 a business executive and ’04 a presidential candidate)
•  My Barbie’s legs wouldn’t bend like they do in the article, so even Barbie gets “Photoshopped” these days
• Barbie clearly likes being a ballerina, as she’s done it more than once
• Maybe Barbie is fit because she works out so much (ballerina, gymnast, Olympic skier)
• Barbie doesn’t stick to doing just one thing, and perhaps that’s what keeps her young

I’ll apply a few of those thoughts to my own life. Enjoy the photos of Barbie’s Career changes and have a great weekend.

Maddie and Barbie dress similarly in the mid-80s. Moonlighting image: mptvimages.com
My peach outfit based on Maddie's shiny one. Yea, those bangs were a good idea, too (insert eye-roll here). Image: © Lions Gate Home Entertainment

 

 

 

 

Book Review: Two new Amazon reviews

In the last two weeks, two new reviews have been added in Amazon.com for my book Bonjour 40: A Paris Travel Log (40 years. 40 days. 40 seconds.)  As I approach the one-year anniversary of my month-long trip to Paris, it’s wonderful to know the book is still reaching, and touching others. To read the new reviews, visit the Bonjour 40 Amazon page.

Many, many thanks to Gregory, author of the blog Writing4Death, and Darlene of Peeking Between the Pages. Merci beaucoup to you both for the lovely reviews.

Posted in Press | Comments Off on Book Review: Two new Amazon reviews

© 2024 Karen A. Chase. Collection of data from this website is GDPR compliant, and any information you may have about data collection can be found in our privacy policy.