In addition to writing and photography, I’m also a designer. Over the seven years I’ve had my own business, two questions are recurring. Clients ask me, “Could you do this project for free?” And designers ask me, “How do you manage all the requests for free work?” Here is my answer to both.
Building thoughtful design work that we can be proud of, and which also has great impact for the client, is a result of talent, experience and skills. For those abilities, we should be fairly compensated. However, I also believe it is our responsibility to give back to the communities where we live and work. So, my advice is to select a non-profit group and offer as many hours as you can afford. When others come begging, your conscious will be clear and you may politely decline. For several years my donation group was the Roanoke Valley SPCA–the work was rewarding, I did fun projects like this television spot, and my contact even became a good friend.
Recently, however, I did not follow my own advice, and as a result I have three free jobs–one of which is rewarding (my non-profit I selected), one of which is a drain, and one that is seriously under-utilizing my experience and talents. It is time to reapply my own advice. I recently found a Freelance Ain’t Free T-shirt online. I should order one and put it on each time I’m about to undervalue my work.
